{"id":11854,"date":"2025-11-27T15:27:17","date_gmt":"2025-11-27T15:27:17","guid":{"rendered":"https:\/\/www.nub8.net\/?page_id=11854"},"modified":"2025-11-27T16:30:37","modified_gmt":"2025-11-27T16:30:37","slug":"case-study-generative-ai-assistant-for-car-rental-support","status":"publish","type":"page","link":"https:\/\/nub8.net\/es\/case-study-generative-ai-assistant-for-car-rental-support\/","title":{"rendered":"Caso de \u00c9xito Asistente AI generativa para soporte de alquiler de autos"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11854\" class=\"elementor elementor-11854\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56893c81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56893c81\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18ef61b8\" data-id=\"18ef61b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-638e20ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"638e20ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2204dc66\" data-id=\"2204dc66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-254c806f elementor-widget elementor-widget-image\" data-id=\"254c806f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"613\" height=\"614\" src=\"https:\/\/nub8.net\/wp-content\/uploads\/2023\/08\/logo-nub-8.png\" class=\"attachment-large size-large wp-image-11207\" alt=\"\" srcset=\"https:\/\/nub8.net\/wp-content\/uploads\/2023\/08\/logo-nub-8.png 613w, https:\/\/nub8.net\/wp-content\/uploads\/2023\/08\/logo-nub-8-300x300.png 300w, https:\/\/nub8.net\/wp-content\/uploads\/2023\/08\/logo-nub-8-150x150.png 150w, https:\/\/nub8.net\/wp-content\/uploads\/2023\/08\/logo-nub-8-12x12.png 12w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4cdedd elementor-widget elementor-widget-heading\" data-id=\"5e4cdedd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASO DE \u00c9XITO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3346b170 elementor-widget elementor-widget-heading\" data-id=\"3346b170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ASISTENTE DE IA GENERATIVA PARA ASISTENCIA EN ALQUILER DE VEH\u00cdCULOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-527fd06d\" data-id=\"527fd06d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-791241cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"791241cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c47a78\" data-id=\"4c47a78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5230fa animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e5230fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introducci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5060d7b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5060d7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e0c70a animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"39e0c70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Actualmente, el cliente cuenta con un chatbot desarrollado internamente que gestiona las consultas de los clientes en dos de sus sitios web.<br \/>Este chatbot maneja aproximadamente 120 intenciones diferentes, cuentan con un equipo de cuatro analistas que eval\u00faan manualmente el desempe\u00f1o del chatbot y son responsables de su optimizaci\u00f3n.<\/p><p>Nuestro objetivo es implementar una soluci\u00f3n de Asistente de IA para el cliente, reemplazando los chatbots actuales para mejorar los costos operativos, la satisfacci\u00f3n general del cliente, el rendimiento del chatbot, agilizar el proceso de optimizaci\u00f3n con una mayor automatizaci\u00f3n y permitirles escalar la soluci\u00f3n a sus otros sitios web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1cf343 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c1cf343\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El Reto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d0e12 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"13d0e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6357fa animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c6357fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las interacciones con los clientes se distribuyeron en m\u00faltiples canales, incluido el sitio web, WhatsApp y Facebook, sin una interfaz unificada, lo que result\u00f3 en experiencias fragmentadas y un alto esfuerzo operativo.<\/p><p>El cliente tambi\u00e9n gestionaba un chatbot interno en dos sitios web, lo que requer\u00eda que cuatro analistas revisaran continuamente el rendimiento, actualizaran m\u00e1s de 120 intenciones y mantuvieran configuraciones duplicadas. La operaci\u00f3n de varios sistemas desconectados y flujos de trabajo redundantes increment\u00f3 significativamente los costos de mantenimiento y limit\u00f3 la capacidad del cliente para escalar eficientemente.<\/p><p>El cliente necesitaba reducir significativamente la dependencia de la intervenci\u00f3n humana mediante la introducci\u00f3n de mejoras de automatizaci\u00f3n e inteligencia artificial generativa; adem\u00e1s, centralizar los flujos de chatbot en una \u00fanica interfaz de asesor e implementar la soluci\u00f3n en siete sitios web adicionales sin configuraciones duplicadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262053d1 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"262053d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La Soluci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ecc8724 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ecc8724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262c3925 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"262c3925\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se implement\u00f3 un asistente de IA conversacional utilizando una arquitectura sin servidor de AWS. El frontend de SPA se ejecuta en S3 + CloudFront, con una interfaz de chat conectada a los servicios de backend mediante API Gateway y Lambda. DynamoDB (bajo demanda) almacena el historial de chat y la base de preguntas y respuestas, mientras que Claude, a trav\u00e9s de Amazon Bedrock, gestiona la inferencia del modelo. La integraci\u00f3n continua (CI\/CD) se gestiona con GitHub Actions y AWS CDK (SST). Se utiliz\u00f3 Twilio para la integraci\u00f3n con WhatsApp.<\/p><p>El asistente basado en AWS automatiza las preguntas frecuentes, reduce la carga de trabajo manual e integra todos los canales en un \u00fanico backend escalable. Ofrece presupuestos en tiempo real, procesa consultas mediante Bedrock LLM y gu\u00eda a los usuarios a trav\u00e9s de los procesos de reserva y financiaci\u00f3n. La soluci\u00f3n mejor\u00f3 la precisi\u00f3n de las respuestas y aument\u00f3 las tasas de conversi\u00f3n en m\u00e1s de un 25 %.<\/p><p>Las caracter\u00edsticas clave incluyen la integraci\u00f3n de Twilio WhatsApp, enrutamiento de intenciones de Dialogflow, modelos Claude a trav\u00e9s de Amazon Bedrock, un panel de agente SPA en S3 + CloudFront, bases de conocimiento de Markdown segmentadas en S3, orquestaci\u00f3n automatizada de agentes especializados, CI\/CD con GitHub Actions + CDK y cumplimiento de los est\u00e1ndares de seguridad internos y de AWS Well-Architected.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75baa6b0\" data-id=\"75baa6b0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe0fe09 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fe0fe09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El cliente es una plataforma de servicios de viajes en l\u00ednea que ofrece alquileres de autom\u00f3viles y reservas de hoteles asoci\u00e1ndose con las principales agencias de alquiler y proveedores de alojamiento internacionales.<\/p><p>Ofrecen a los usuarios una amplia selecci\u00f3n de veh\u00edculos y opciones de alojamiento, a menudo promocionando precios competitivos y beneficios de seguro de viaje combinado.<\/p><p>La plataforma tiene como objetivo simplificar la planificaci\u00f3n de viajes combinando reservas de transporte y alojamiento en una \u00fanica interfaz, haciendo que viajar sea m\u00e1s conveniente y rentable para los clientes en todo el continente americano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-688b85c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"688b85c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bac9d6b\" data-id=\"5bac9d6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dafddc9 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2dafddc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Arquitectura<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a6ff59 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78a6ff59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56df9b elementor-widget elementor-widget-image\" data-id=\"d56df9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"593\" height=\"523\" src=\"https:\/\/nub8.net\/wp-content\/uploads\/2025\/11\/AI-Car-rental-support-architecture.png\" class=\"attachment-large size-large wp-image-11855\" alt=\"\" srcset=\"https:\/\/nub8.net\/wp-content\/uploads\/2025\/11\/AI-Car-rental-support-architecture.png 593w, https:\/\/nub8.net\/wp-content\/uploads\/2025\/11\/AI-Car-rental-support-architecture-300x265.png 300w, https:\/\/nub8.net\/wp-content\/uploads\/2025\/11\/AI-Car-rental-support-architecture-14x12.png 14w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cc1bbf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cc1bbf0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a1d0b19\" data-id=\"7a1d0b19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4270c2fb animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4270c2fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICIOS UTILIZADOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3368f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b3368f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a63a50f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5a63a50f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Amazon CloudFront<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Amazon S3<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AWS Lambda<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AWS API Gateway<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Amazon DynamoDB (On-demand)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Amazon Bedrock<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">GitHub Actions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AWS CDK \/ SST<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Twilio Whatsapp API<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Dialogflow<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d11b74 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4d11b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROJECT DEVELOPMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a8d065 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35a8d065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b8b05 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"40b8b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La soluci\u00f3n se implement\u00f3 utilizando una arquitectura basada en AWS que incluye Lambda para computaci\u00f3n, Amazon Bedrock para inferencia de modelos, API Gateway para gesti\u00f3n de API, DynamoDB para historial de chat y base de conocimiento, S3 + CloudFront para la interfaz SPA y Twilio para la integraci\u00f3n con WhatsApp. La integraci\u00f3n continua y continua (CI\/CD) se configur\u00f3 mediante GitHub Actions y AWS CDK (SST).<\/p><p>El cliente contaba con un equipo de cuatro analistas que se encargaban de la optimizaci\u00f3n del rendimiento del chatbot y la gesti\u00f3n de intenciones. Colaboraban proporcionando flujos, intenciones y contexto operativo del chatbot para la automatizaci\u00f3n y el escalado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e929aa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e929aa0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c001041\" data-id=\"c001041\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-774e20c animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"774e20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTADOS Y BENEFICIOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235e986 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"235e986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cffb01 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0cffb01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La soluci\u00f3n redujo la carga de trabajo manual de los analistas, automatiz\u00f3 la gesti\u00f3n de preguntas frecuentes, mejor\u00f3 la calidad de las respuestas y facilit\u00f3 la implementaci\u00f3n en m\u00faltiples canales y sitios web. Las conversiones generadas por chatbots mejoraron en m\u00e1s del 25 %.<\/p><ul><li><strong>Eficiencia y costo:<\/strong> Reducci\u00f3n significativa en el esfuerzo de optimizaci\u00f3n manual, permitiendo que tres analistas pasen a tareas de mayor valor.<\/li><li><strong>Escalabilidad:<\/strong> El backend unificado admite la expansi\u00f3n a m\u00faltiples sitios web sin configuraciones duplicadas.<\/li><li><strong>Tasa de conversi\u00f3n:<\/strong> &gt;25% de mejora gracias a respuestas generativas personalizadas.<\/li><li><strong>Seguridad:<\/strong> Datos cifrados en reposo\/en tr\u00e1nsito, MFA, IAM con m\u00ednimo privilegio y alta disponibilidad multi-AZ.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44c1eec\" data-id=\"44c1eec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5f5364 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f5f5364\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LECCIONES APRENDIDAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36d8eb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d36d8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebd32c animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3ebd32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El uso de una arquitectura completamente sin servidor simplific\u00f3 la escala y el mantenimiento; la integraci\u00f3n de Bedrock con los sistemas de intenci\u00f3n existentes demostr\u00f3 ser eficaz para reducir la intervenci\u00f3n manual y, adem\u00e1s, tener un panel unificado mejor\u00f3 enormemente el flujo de trabajo del agente.<\/p><p>La soluci\u00f3n redujo los costos operativos, mejor\u00f3 la satisfacci\u00f3n del cliente gracias a tiempos de respuesta m\u00e1s r\u00e1pidos y proporcion\u00f3 una base escalable para incorporar nuevas marcas y canales. El an\u00e1lisis centralizado mejor\u00f3 la toma de decisiones y la eficiencia general.<\/p><p>Los planes incluyen expandir el asistente a m\u00e1s sitios web, implementar agentes de IA especializados y escalar la arquitectura de soporte multicanal a m\u00e1s regiones y marcas. La soluci\u00f3n tambi\u00e9n est\u00e1 dise\u00f1ada para ser extensible, lo que permite su futura expansi\u00f3n a nuevos casos de uso y l\u00edneas de productos a medida que evolucionen las necesidades del cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c59e051 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c59e051\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-676f7c98\" data-id=\"676f7c98\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d2b8d1c elementor-widget elementor-widget-image\" data-id=\"4d2b8d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/nub8.net\/wp-content\/uploads\/2022\/06\/cropped-logo.png\" class=\"attachment-large size-large wp-image-455\" alt=\"\" srcset=\"https:\/\/nub8.net\/wp-content\/uploads\/2022\/06\/cropped-logo.png 512w, https:\/\/nub8.net\/wp-content\/uploads\/2022\/06\/cropped-logo-300x300.png 300w, https:\/\/nub8.net\/wp-content\/uploads\/2022\/06\/cropped-logo-150x150.png 150w, https:\/\/nub8.net\/wp-content\/uploads\/2022\/06\/cropped-logo-12x12.png 12w, https:\/\/nub8.net\/wp-content\/uploads\/2022\/06\/cropped-logo-100x100.png 100w, https:\/\/nub8.net\/wp-content\/uploads\/2022\/06\/cropped-logo-270x270.png 270w, https:\/\/nub8.net\/wp-content\/uploads\/2022\/06\/cropped-logo-192x192.png 192w, https:\/\/nub8.net\/wp-content\/uploads\/2022\/06\/cropped-logo-180x180.png 180w, https:\/\/nub8.net\/wp-content\/uploads\/2022\/06\/cropped-logo-32x32.png 32w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38d6342e\" data-id=\"38d6342e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a9adf5 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"44a9adf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Somos un proveedor de servicios nativos de la nube de AWS centrado en ayudar a los clientes a aprovechar el poder de la nube para impulsar el crecimiento empresarial, de una manera segura y rentable.<\/p><p style=\"text-align: justify;\">Ya sea que est\u00e9s iniciando con la nube o buscando optimizar la experiencia digital, te ofrecemos un equipo de profesionales que te ayudar\u00e1n a maximizar los ecosistemas de la nube.<\/p><p style=\"text-align: justify;\">Somos una empresa centrada en el cliente, y por ello elegimos el servicio o soluci\u00f3n en la nube que mejor se adapta a tus necesidades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3421a9d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3421a9d2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69bc2704\" data-id=\"69bc2704\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14652c9d elementor-widget elementor-widget-heading\" data-id=\"14652c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conoce otro de nuestros casos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ce2dfe elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"76ce2dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-float\" href=\"https:\/\/nub8.net\/es\/case-studies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regresar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>CASE STUDY GENERATIVE AI ASSISTANT FOR CAR RENTAL SUPPORT Introduction The customer currently has an in-house developed chatbot managing customer inquiries on two of their websites. This chatbot handles approximately 120 different intents, they have a team of four analysts who manually evaluate the chatbot&#8217;s performance and are responsible for its optimization. Our objective is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-11854","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nub8.net\/es\/wp-json\/wp\/v2\/pages\/11854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nub8.net\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nub8.net\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nub8.net\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nub8.net\/es\/wp-json\/wp\/v2\/comments?post=11854"}],"version-history":[{"count":4,"href":"https:\/\/nub8.net\/es\/wp-json\/wp\/v2\/pages\/11854\/revisions"}],"predecessor-version":[{"id":11869,"href":"https:\/\/nub8.net\/es\/wp-json\/wp\/v2\/pages\/11854\/revisions\/11869"}],"wp:attachment":[{"href":"https:\/\/nub8.net\/es\/wp-json\/wp\/v2\/media?parent=11854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}